Do the sums
The 'do the sums' website is the first website of its kind in the UK - an invaluable tool for people looking to invest in buy-to-let properties. Potential properties can be assessed for their likely return, using details such as post code, property type, purchase price etc. For each property, complex analysis is run, and customers receive a detailed report which they use to base their investment decisions.
We developed the brand name, corporate identity and bespoke website in close conjunction with the client. To our knowledge, no other websites in the UK offer this service, so foremost in our minds was the need to communicate the concept clearly and in a down-to-earth manner. Many customers will be unfamiliar with the process of purchasing buy-to-let properties, so we developed an identity that is fresh, inviting and non-technical. Text is kept to a minimum and graphics are used to illustrate the process.
As with all our websites, the 'do the sums' site is built to be accessible, ready for the next generation of internet interfaces (screen reader, mobile phones, PDAs). Accessible websites are inclusive - text is resizeable and the content is available separately from the presentation. This means people with poor eyesight can also use the site, so we're not limiting the potential market for 'do the sums'.
