HASSRA Headlines magazine
Since 2007 we've published 'Headlines' magazine for the UK Department of Work and Pensions' recreational membership body, HASSRA.
With over 70,000 members across the UK, HASSRA needed a revamped magazine that would appeal to its members, increase participation in sports and leisure events, and drive up member numbers.
Previous incarnations of Headlines were seen as too newsletter-oriented, so we completely re-thought and re-designed the publication to appeal to the target market. Without increasing page count, we increased the amount of editorial content, and switched the focus onto content and offers relevant to the readership.
Over this period, we have produced a range of marketing campaigns and brochures for HASSRA, and membership levels have grown from around 63,000 to over 70,000.